Graphic designer behind ‘I ♥ NY’ logo dies aged 91

Milton Glaser, the well known American graphic designer who created the “I  NY” logo, has died aged 91.

Made for a 1977 tourism campaign, the logo gained recognition across the world and has been described as the most frequently imitated in history.

Glaser later said he was “flabbergasted by what happened to this little, simple nothing of an idea”.

The cause of his death was a stroke, his wife Shirley told the New York Times.

Glaser was born in the Bronx borough of New York City in 1929. He studied at the Cooper Union for the Advancement of Science and Art, a college in Manhattan, and at the Academy of Fine Arts in Bologna, Italy.

In 1954, Glaser set up Push Pin Studios with three Cooper Union classmates and helped bring a new visual language to commercial art, seeking inspiration from everything from Art Nouveau to Chinese wash drawing, German woodcuts, and the cartoons of the 1930s.

His poster of Bob Dylan featured a silhouette of the musician based on a self-portrait by Marcel Duchamp and brightly coloured locks of hair borrowed from Islamic art. The poster was included in Dylan’s 1967 album Greatest Hits, which was bought by six millions fans, and adorned countless walls.


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