New York, USA Her Excellency First Lady Dr. Fatima Maada Bio was a distinguished guest at Africell’s special reception held at Times Square Garden in New York, an event that brought together Sierra Leoneans and friends of Africa from across the diaspora. The evening was marked by cultural displays, networking opportunities, and powerful reflections on identity, unity, and collaboration.

The First Lady praised Africell for its continued efforts to connect Sierra Leoneans at home and abroad, describing the event as “a vibrant celebration of culture, unity, and connection with Sierra Leoneans and friends of Africa in the diaspora.”

She highlighted that gatherings such as these play an important role in strengthening national identity while fostering meaningful global partnerships. “I am deeply grateful to Africell for creating spaces that not only promote our Sierra Leonean identity but also inspire collaboration that makes us stronger as a people and as a nation,” she added.

A Celebration of Culture and Unity

The Africell reception underscored the importance of cultural preservation and community ties within the African diaspora. Through music, art, and shared experiences, the event reminded participants of the richness of Sierra Leone’s traditions and the need to uphold these values on the global stage.

For the diaspora community, the event was an opportunity to reconnect with their roots, celebrate national pride, and exchange ideas on how Sierra Leoneans abroad can contribute to the country’s growth.

Diaspora as a Force for Development

The First Lady’s participation also highlighted the government’s recognition of the diaspora as an essential partner in nation-building. From remittances to skills transfer, Sierra Leoneans abroad play a critical role in advancing development goals.

Africell, as one of the leading telecommunications companies in Sierra Leone, continues to position itself as more than just a service provider. By hosting events like this, the company is fostering dialogue, investment opportunities, and stronger networks that can translate into tangible benefits for Sierra Leone’s economy and society.

Looking Ahead

As Sierra Leone continues to strengthen its global presence, events like Africell’s Times Square Garden reception showcase the powerful role of cultural diplomacy and diaspora engagement in shaping a brighter future.

The First Lady reaffirmed her commitment to championing causes that unify Sierra Leoneans while encouraging international partnerships that build resilience, prosperity, and hope.

Source Credit:

Compiled from Africell event reports and First Lady Fatima Maada Bio’s public statements, September 2025.